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 Time for finance to get 'back to basics'?
Joe Marshall writes that difficult market conditions will change how banks approach Believability and Uniqueness - two key measures in predicting success of new products.
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 Back to school for the banks
In GFS News, Milorad Ajder comments on why UK banks need to put the customer at the heart of what they do.
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 Back from the banking brink?
Writing in GFS News, Simon Atkinson wonders if the UK's Fairbanking Mark will restore trust in retail banks and whether it will make them stand out from the crowd. |
 Banks need to secure trust of customers
In PR Week, Milorad Ajder comments on how the financial sector can rehabilitate its reputation by focusing on its customers. |
 It's time for the financial services industry to listen to consumers
Charles Adriaenssens advises how financial services companies can connect with consumers using social media.
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 How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI in Campaign magazine. .
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