Voters believe the Conservatives have lost economic credibility
18 May 2012
The latest Ipsos MORI Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems

Store brands gain ground on national brands
17 May 2012
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.

Products, products everywhere and never time to think
15 May 2012
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?

'Ad’ enough? What to consider when advertising to mobile shoppers
14 May 2012
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.

Falling in love with ads….Measuring that hair standing up tingle
9 May 2012
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.

Measuring emotional engagement through biometrics
8 May 2012
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

If everyone else is going mobile, should you?
4 May 2012
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.

The NHS reforms could be the coalition's poll tax - but may well not be
3 May 2012
We will know by 2015 whether the public’s NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ben Page in the Health Service Journal.

Ben Page reflects on housing as an electoral issue
3 May 2012
Ben Page blogs for Shelter, writing about the challenges and paradoxes of housing as a personal and political issue.

Cameron and Osborne can’t get no satisfaction
1 May 2012
The prime minister and chancellor's voter satisfaction levels are plunging. If the perception of credibility and competence slips, what is left? Tom Mludzinski writes in Total Politics.