Customer Marketing Analytics
We offer our clients a range of analytical services to help them to increase customer profitability and loyalty and to improve the financial return from marketing activities. We use a range of data sources to generate insights - customer transactional databases and external third party data as well as survey research. In particular, we offer a unique approach to combining attitudinal research with customer databases - so you know not just what your customers are doing but why they are doing it. Examples of our services include:
Profitable Loyalty - identifying your most valuable and loyal customers and how to get more of them
CRM Database Modelling - customer segmentations, targeting models, 1-1 marketing effectiveness, adding attitudinal insight to database marketing
Marketing Mix Strategy - measuring the financial impact of advertising and marketing activities and developing optimal marketing strategies
Promotions Strategy - forecasting and evaluating the impact of promotional programmes
"We have been able to get much closer to knowing our customers' needs than ever before - Ipsos MORI's analysis and research is at the heart of our marketing plans
Homebase
"Ipsos MORI were able to show us how our advertising was working and so help us to make step change improvements to our marketing ROI"
John Lewis Partnership